(308) 991-0418

Lacie Westcott

    Owner and Manager

    Growing up in a small community, I quickly recognized the benefits of smalltown living — where family is everything, neighbors become lifelong friends, and a simple smile can brighten anyone’s day. With these values at heart, I founded Four West Marketing to partner with local business owners to help them expand their reach through innovative and personalized marketing strategies.

    With over 20 years of progressive marketing experience, I have a proven track record of leading change, developing strengths-based teams and crafting strategies that drive real results. My philosophy is simple: know your customer and deliver a positive experience.

    Branding strategy and customer experience are my true passions. Having held roles at every level — from assistant to chief — I bring a wealth of experience across multiple industries, including insurance, restaurant and hospitality, recreational boating, healthcare, agriculture and hunting advocacy. My mission is to help businesses build their brand, connect with their audience and achieve their full potential.

    Let’s create something great together!

    Education and Certifications

    University of Nebraska-Lincoln

    • Bachelor of Science, Business Administration, Marketing and Management
    • Master of Arts, Integrated Media Communications

    Harvard Business School Online

    • Disruptive Strategy Certification
    • Power and Influence for Positive Impact Certification
    • Digital Marketing Strategy Certification

    Gallup, Inc.

    • Certified Strengths Manager

    Society for Healthcare Strategy and Market Development

    • Strategic Planning Certification
    • Marketing Plans, Communication and Market Research Certification

    Contact info

    lacie@fourwmarketing.com

    (308) 991-0418

    PO Box 530
    700 Railroad Street
    Holdrege, Nebraska 68949